LDM Productions partnered with Ogilvy and Citizens to produce a portrait series campaign to advertise The Living Portrait of NYC, a New York City-based immersive experience celebrating the resilience and diversity of NYC. The campaign and event went hand-in-hand in promoting the official opening of Citizens banks across the city. Directly targeting New Yorkers, in every sense, these advertisements could be seen coming to life across subway platforms, flashing on the sides of buses and in the back seats of taxi cabs, and seen anywhere and everywhere you looked “in the wild” leading up to the event.

Beyond the general full-service production of the campaign, we handled every aspect of ensuring this shoot was representing “New York City only.” In casting everyday people, we heard the backstories of 200+ New Yorkers: what they like most about the city that we love to share with one another, the community they feel they “represent,” and how they got here (born and bred, or otherwise, a transplant who is never leaving). To top it off, all crew hired were residents from all five boroughs of NYC, really lending to the care for our community that we all share as New Yorkers.